Installing WordPress however can be a major headache if you don’t know what you’re doing. Since you’re going to host it on your own account, you’ll need to download the installation files, upload them to your server, set-up a database, and run the configuration script.
The plus side of the dot ORG option is that you have total control. You can maintain your blog system yourself, back it up, download a copy for safekeeping and easily install any extras you want (plugins, themes etc) using FTP. You also benefit from it being called whatever you choose. You can migrate it from one host to another and keep the domain should the need arise.
Templates can come in mini-site format, as well as WordPress themes. WordPress sites can help you rank on Google; however, as of late, they have not been ranking as well. Additionally, the wordpress platform is prone to spyware attacks since it is open source, and requires quite a bit of regular updating. But hey, if you have time on your hands, why not?
In order to avoid potential problems when you build your site always use unique content rather than duplicate content. Duplicate content is using material exactly as it appears elsewhere on the internet. There is some debate as to whether or not duplicate content is something to be avoided.
Having your own blog is also important because all of the emails you send out will direct the reader back to your blog. For example, if there is some kind of special offer or breaking news that is related to your business, you can make a blog post about it, then send out an email blast to your list letting them know about the news or special offer, and include a link back to your blog for more information. This is much better then just sending people to your company replicated website.
Build your own list. As you share content, give people the option to never miss a single article by joining your mailing list. If they like what you’ve published so far, there’s a good chance they’ll want more. All you need to do is sign up with an emailing service such as Aweber or Constant Contact and enter the code they provide somewhere on your blog. There is a recurring monthly charge for this kind of professional service, but there’s no more valuable asset you can build than a list of people who look forward to hearing from you on a regular basis.
Once you have done this, write down an opening sentence for each of these posts, because now the topics are really fresh in your mind and you listed them thus you know you have something to say about them. If you skip this step you will subconsciously increase overwhelm, because you are telling yourself that this is something important you need to remember later. If you write it down right away, your mind gets at ease.